Having a solid public relations firm in place is an essential element in positioning any company for growth in its industry. Building and then maintaining a positive public image is something that should never be left to chance.
Whether it is a fortune 500 company or a company looking to launch it’s new product or service, a strategic public relations plan is a key element in its success. At NAMC we work with both publicly traded companies and privately held companies, offering them affordable and effective public relations services.
Every company advertises and markets their products or services, the ones that are very successful understand that having a solid public relations firm in their corner does make the difference. They have embraced public relations as a key element in their marketing and advertising campaigns, because it helps to build value in a company’s product or service.
Advertising is necessary in launching of any new product or building brand awareness in an existing product or service, adding a good public relations campaign to the mix can add much more value and increase exposure. For example an article in a magazine or a segment on television about your company, product or service is a very effective way to build credibility and value as opposed to just an advertisement in the same publication or television program.
Public Relations is extremely important in promoting a companies product or service to the media, it's more than just selling the media on your product or service, it's providing them with news worthy information that will generate some public interest. This is an area of marketing that should never be overlooked or underestimated by any company, public or private.
At NAMC we do not offer our clients a ready made or “Boiler Plate” public relations campaign. We research the company so that we get a better understanding of its products and services so that we can properly develop a realistic, strategic and goal oriented plan of action.
We customize each public relations campaign to fit the needs of each client.
Our goal is our client’s satisfaction and their realistic goals for each campaign being met.
For both public and private companies there comes a time during the course of business when there is a need for damage control, without good crisis management representation, an event can cause irreparable harm to a company. We are there for our clients for all their needs.
Contact us to find out how we can be an asset to your public relations endeavors, or
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What is Public Relations?
The formal practice of what today is called public relations is less than 100 years old. Yet during its relatively brief history, public relations has been defined in many widely differing ways. Not surprisingly, the earliest definitions emphasized the roles of press agencies and publicity since these were major elements from which modern public relations grew.
Later as public relations was recognized and employed by more organizations, definitions began to include:
the need for research prior to initiating actions, careful planning and thorough evaluation or measurement of results.
a continuing, systematic process instead of a one-time or single activity.
multiple audiences or publics.
its role as an essential function of management.
public participation, mediation, conciliation, arbitration and accommodation as important tools.
the need, in most instances, for long-term commitment.
Many of these definitions were quite lengthy, so much so that they tended more to describe what public relations does than what it is. In 1988, in an attempt to solve this dilemma the governing body of the Public Relations Society of America -its Assembly -formally adopted a definition of public relations which has become most accepted and widely used:
"Public relations helps an organization and its publics adapt mutually to each other."
In this definition, the essential functions of research, planning, communications dialogue and evaluation are implied. Key words are "organization" rather than the limiting implication of "company" or "business", and "publics" which recognizes that all organizations have multiple publics from which they must earn consent and support. For more resources go to The Public Relations Society of America