|U.S. Army and Ad Council Use Tissue Boxes and Tissue Packs to Promote 'Boost' In-School Campaign|
|Thursday, 18 January 2007|
U.S. Army and Ad Council Use Tissue Boxes and Tissue Packs to Promote 'Boost' In-School Campaign
NEW YORK, NY, (NAMC) - The Ad Council and the U.S. Army have enlisted the help of AdPack USA and Zim2 to support their "Boost" public service advertising campaign designed to motivate students to stay in school and obtain a high school diploma.
"We found great synchronization with AdPack's tissue products and Zim2's relationships with the schools," said Tim Davis, executive vice president, media, Ad Council. "Our campaign focuses on keeping teens in school and found this to be an ideal vehicle to communicate to the students in the classroom."
Through this unique joint venture, AdPack can now provide solutions to advertisers to help them build their brand, while effectively communicating appropriate and targeted messages in classrooms. Zim2 offers AdPack not only a coveted distribution channel, but also comprehensive knowledge of in-school marketing on all levels including elementary school, middle school, high school and college. Zim2 has relationships with over 100,000 schools, libraries, camps, and youth service organizations across the country and addresses the increased demand for educational supplies for the youth community, teachers, administrators, schools and institutions due to constant budget cuts and inventory shortfalls. For marketers, Zim2 products reach kids and teens in school or in after school programs, where traditional media access has been limited.
"Schools need everything and tissues are no exception. Our partnership with AdPack provides a win-win solution for our partners and marketers," said Jeremy Weiner, president and chief executive officer, Zim2. "Advertisers are constantly looking to get the most for their budgets, but are often faced with major constraints when it comes to marketing in the classroom. Working with AdPack, Zim2 offers advertisers a cost-effective and useful product in a highly desirable environment."
"AdPack's products are an essential school supply and are ideal for any classroom environment. Everyone uses them," said Michael J. Ayer, vice president, sales and marketing, AdPack USA. "With that, we can get messages of encouragement into the hands of high school students on the importance of graduation. Unlike traditional flyers or direct mail pieces, our products are not discarded until the tissues run out, giving campaigns repeat exposure."
AdPack USA is an out-of-home marketing company specializing in intercept marketing and place-based advertising through its line of promotional facial tissues, towelettes and wet towels. These products are used as a way to help advertisers reach their target customers with highly focused advertising and marketing messages. For more information, visit http://www.adpackusa.com.
Zim2 is in the business of delivering messages from corporate sponsors via a variety of media to the youth market (ages 5-24) in learning environment. For many years Zim2 has worked to forge relationships with schools, libraries, camps and youth service organizations. Zim2 was built from the standpoint of being a partner to the learning locations; providing them with requested materials or developing ways to help them fund specific initiatives through support from our corporate clients. By first identifying needs of the partner locations Zim2 has been able to fulfill the marketing, sales and recruiting goats of many clients, which include AT&T, CW, Disney, LEGO, Mattel, Paramount, Sony, Verizon, Warner Brothers.
For more information, please visit http://www.zim2.com.
This release is available on the KCSA Worldwide Web site at http://www.kcsa.com.
Anne Donohoe/Jennifer Handshew