House of Brussels Chocolates and its Chocomed Subsidiary Begin Initial Sales of its New Branded 24/7 |
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Friday, 02 December 2005 | |||||||||||||||||||||||||||
House of Brussels Chocolates and its Chocomed Subsidiary Begin Initial Sales of its New Branded 24/7 Nutritional BarDELTA, BC, CANADA, (NAMC) - House of Brussels Chocolates ("Brussels" or "HBSL") (OTCBB:), through its Chairman and ChocoMed President, William (Bill) Donovan, MD, announces the first sales of Brussels/ChocoMed new branded 24/7 Nutritional bars to this four year Brussels customer who wishes to remain unnamed. The 24/7 bar is a balanced nutritional bar and as the name insinuates was developed to be taken every day as a food supplement. While most supplement bars tend to be bland in taste and appearance, not so for 24/7. Each variety is filled with a tasty filling such as "Dark Chocolate Espresso", "Caramel and Almond" and "Cookie Dough" all covered with tantalizing gourmet chocolate. But don't let the delicious taste fool you. Internationally renown House of Brussels Chocolates, and their ChocoMed Subsidiary has had this bar under development for more than one year before Brussels Gourmet Chocolatiers felt it had the appearance, quality, healthy ingredients and taste to carry the House of Brussels name. Additionally, for the extremely health conscious, Brussels/ChocoMed has now completed the development of three "all organic" fruit and nut bars which are 100% all organic ingredients, vegan certified, wheat and glutton free. These bars will begin to enter the supply chain right after the first of the year at which time further information will be released. Dr. Donovan stated, "In contrast to our ChocoMed's recently announced 'Pure Chocolate(TM)' line of nutraceutical bars which were each developed for a specific need and targeted for the adult market, 24/7 and our new organic bars were developed as everyday supplemental bars that can be taken to work by adults or included in school lunchboxes." In regards to the 24/7 bar, Donovan went on to say, "The comments we have received from test consumers and "buyers" for retail chains have been unanimous. They can't believe that 24/7 can be so tasty and still be a nutritional bar priced so attractively. It is my belief that 24/7 will be one of Brussels/ChocoMeds top revenue and profit producing products. While this existing client is the first to sign on the product, we are talking with several other retailers and are confident this House of Brussels "branded" bar will be offered nationwide through various retailers in 2006." Grant Petersen, Brussels President said, "It looks like ChocoMed may have hit another home run for Brussels with the 24/7 line. Something we expect will also happen with our new organic bars once they are released. The response our sales force is getting for these new products is exciting to say the least." Petersen went on to say, "After four years of year over year order increases from our above mentioned mega customer with the same products, I am happy to say that this multi-million dollar account is now expanding past our existing product lines. Increasing 're-orders' and adding new products from existing clients is the best testament any manufacturer can possibly receive and to have it happen with a fast growing $52 billion client is the ultimate complement." About ChocoMed(TM), Inc. (www.chocomed.com) ChocoMed, Inc., as a wholly owned subsidiary of House of Brussels Chocolates, has a mission to interface with third party companies, laboratories, or organizations that provide us nutritional and dietary supplements, functional foods and pharmaceutical compounds that are suitable candidates for hosting in chocolate-based products. ChocoMed will then bring these compounds to House of Brussels' manufacturing division who will attempt to "marry" these compounds with chocolate. If successful, the resulting nutraceuticals using chocolate as a delivery mechanism should prove to be an extremely marketable product. About House of Brussels Chocolates Inc. (www.brusselschocolates.com) For more than 20 years, House of Brussels Chocolates has manufactured and distributed high-end, award-winning chocolates. HBSL's signature product is the chocolate hedgehog, which marries the traditional Belgian symbol of good luck (i.e., the hedgehog) with taste (i.e., chocolate) for a strong customer appeal. In addition to its house brands, HBSL creates custom packaging, shaping and sizing as well as private labels for numerous North American retailers. DeBas Chocolatier, a wholly owned subsidiary of HBSL, produces the Company's artisan chocolates. Every piece of DeBas chocolate is handcrafted to be a true work of art that is distinctly superior in quality and taste. DeBas is also famous for its panned chocolate products such as chocolate-covered coffee beans, fruits and nuts. The DeBas factory is certified as organic by the State of California, in addition to being Orthodox Kosher certified. Safe Harbor: Certain statements in this news release regarding future expectations and plans may be regarded as "forward looking statements" as defined by federal law. Although the Company believes such statements are based on reasonable assumptions, there is no assurance that actual outcomes will not be materially different. Any such statements are made in reliance on the "safe harbor" protections provided under the Private Securities Reform Act of 1995. They are subject to various risks, including uncertainties regarding timing, and capital availability, as discussed in detail in House of Brussels quarterly and annual reports filed with the SEC. House of Brussels Chocolates Inc. (OTC Bulletin Board:)
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