Palm Inc. is a global provider of handheld computing and communications devices. The Company targets consumer, business, education and government users worldwide. The Company sells products under four sub-brands: the Zire, Tungsten, LifeDrive and Treo. The Zire family is primarily designed for, and targeted at, consumers, such as entry-level and digital media enthusiasts. The Treo and Tungsten lines are primarily designed for and targeted at business professionals and enterprise users. These product families span the handheld computing and communications device market. The LifeDrive line targets both types of end users, with a product that fuses business productivity tools and entertainment applications.